Project Rwanda is committed to furthering the economic development of Rwanda through initiatives based on the bicycle as a tool and symbol of hope. Our goal is use the bike to help boost the Rwandan economy as well as re-brand Rwanda as a beautiful and safe place to do business and visit freely.

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Project Rwanda is actively engaged in the design, development and consults with implementation of special use bicycles to address specific needs within the country. Project Rwanda locates a foreign vendor to manufacture these bikes cost effectively for export to Rwanda. In this role PR serves as a facilitator, consultant, designer and advisor regarding the entire scope of the project. A collaborating agency actual funds the purchase, delivery and distribution of the bikes. The first undertaking is for 2,000 special hauling long bikes for use by coffee farmers to haul their crop to the washing station collection point more quickly which increases the price they receive for the coffee cherries as this is a very time sensitive step.

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Team Rwanda is a project bringing coaching and organization to this team of Rwandan athletes riding for themselves, their country, and awareness of the Rwandan situation. Word is spreading about this new "Team Rwanda", the first ever national Rwandan cycling team, Support from donations and the enthusiasm of the riders will lead them to races around the globe.

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Increase awareness for Rwanda, the country and its people, as a tourism and cycling destination, through the development of an eco–tourism industry. Project Rwanda hosted Wooden Bike Classic cycling events attended by Rwandan, U.S. and European riders to promote this concept. Sight-seeing and tourism activities were coordinated along with cycling events giving participants a window into the beauty of the country and its people.

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Rwandan coffee ranks among the world's finest and most distinctive specialty coffees. Coffee farming in Rwanda is once again a sustainable industry.

Rwanda has a comparative advantage over most coffee origins due to its superb growing conditions for quality coffees including high tropical, volcanic soil, and its cooperatives of small-scale family farms. Farmers can give maximum husbandry skills to the small garden-like coffee plots where the rare yet prestigious heirloom "bourbon" varieties of Coffea arabica still reign. This is where quality is "created": the interaction between the farmer and his trees. These trees, seldom grown commercially, produce a lower yield crop compared to many of the modern varieties, but the taste is wonderfully smooth with a sweet fruity nature and rich, full body.

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